I had a coupon for a free bar of Hershey’s attempt at upscale chocolate: Cacao Reserve
From only 2 choices at the pharmacy across the street, I picked the 35% cacao milk chocolate bar because I have a stash of 4 bars of tasty dark chocolate in my desk already.
I think I chose poorly – because while the flavor was somewhat reminiscent of luxurious milk chocolates of Europe, the primary characteristic of both taste and texture was wax.